Round 01
/
18 Oct
On sale
Kuala Lumpur, Malaysia
Stadium Merdeka
Stadium Merdeka
World Supercross is bringing the world’s best supercross riders to iconic cities and stadiums spanning the globe, the only championship to take elite racing to five continents. Under SX Global management, World Supercross is reshaping the sport with high-energy stadium events featuring the world’s top riders and teams, hosted in major cities across the world. The 2025 season kicks off in Kuala Lumpur in October, before heading to Buenos Aires, Vancouver, the Gold Coast, and Cape Town for a historic season finale in Africa.
Aurora’s production will include live global broadcasts, an international highlights show, digital-first content, and live studio coverage preview and review shows at each round.
Coverage will spotlight the series’ biggest stars—including Eli Tomac, Ken Roczen, Cooper Webb and Tom Vialle—with an editorial approach designed to connect fans with the action, the personalities, and the wider culture around the sport.
Matt Beal, Director of Broadcast at Aurora, said: “World Supercross is a bold and progressive championship with a global mindset. We’re excited to help shape its future with a broadcast and content model that brings together world-class production, strong editorial, and a digital-first sensibility. Our aim is to elevate the racing and the riders for fans everywhere—on any platform, in any time zone.”
We’re excited to help shape its future with a broadcast and content model that brings together world-class production, strong editorial, and a digital-first sensibility. Our aim is to elevate the racing and the riders for fans everywhere—on any platform, in any time zone.
Tom Burwell, CEO of World Supercross, said: “This is a defining season for World Supercross as we take the sport to new audiences across five continents. Our vision has always been to build a truly global spectacle—and partnering with Aurora gives us the broadcast expertise and creative firepower to bring that to life. From Kuala Lumpur to Cape Town, we’re set for our biggest and best season yet.”
This latest appointment builds on Aurora’s long-standing track record in motorsport and global event production, with existing partnerships across Formula E, E1, Extreme H, FIA World Rallycross, Supertri and others.
About Aurora
Founded in 2012, Aurora Media Worldwide, an All3Media company, is a multi-award-winning international production agency specialising in high-impact sports, action, and adventure content. Based in London and operating globally, Aurora partners with premium rights holders, broadcasters, and brands to produce live and non-live formats, from complex host broadcasts to original documentaries, digital, and social content. Aurora’s clients include Formula E, E1 Series, the ICC, Supertri, the Olympic Channel, LTA, World Aquatics. Known for its innovation, distinctive style, and brand-focused storytelling, Aurora has earned numerous industry accolades, including Sports Production Company of the Year at the Broadcast Sport Awards 2024.