New Partnerships announced for the Australian GP on the Gold Coast at CBUS Stadium

28 Nov, 2025
Australian GP
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The highly anticipated FIM World Supercross Championship Australian GP will race on the Gold Coast this Saturday, 29th November at CBUS Stadium. The Australian GP...
Cbus Super Stadium Goldcoast 2

The highly anticipated FIM World Supercross Championship Australian GP will race on the Gold Coast this Saturday, 29th November at CBUS Stadium.

The Australian GP will feature the world’s best rider line-up to ever race in Australia, featuring Haiden Deegan, Eli Tomac, Ken Roczen, Cooper Webb, Jason Anderson and more. This is going to be an incredible evening of racing.

CSP International, the Official Commercial Sales Agency for the FIM World Supercross Championship in the APAC region, is proud to announce a range of Premier Partnerships for the inaugural 2025 Gold Coast Australian GP, that include a vast range of Australian and Global brands, including Michelin, who become the championship’s official tyre of the Australian GP.

Other brands include Ringers Western, Greenworks, Comiskey Mining Services, Kawana Signage and AMX Superstores, part of GPC Asia Pacific.

Sponsorship packages have varied and range from Official and Major Event Partners with prominent TV broadcast and branding exposure, enhanced event experience and fan engagement, on-site activations and digital content – each built to suit the individual needs and objectives of partners.

CSP International, Managing Director Ryan Sanderson, said, “We are excited to welcome such a broad and diverse range of partners to this year’s World Supercross event on the Gold Coast, including leading international and national companies.”

“World Supercross’s partners are wanting to engage with the action sports age demographics that are engaging with World Supercross, including more prominently the families, millennials, Gen Y and Gen Z demographics, that are typically harder to reach and engage with traditional advertising platforms and 66% more likely to engage with our partners of World Supercross.

Scott McCubbin, Chief Commercial Officer at Bia Sports Group, owners of World Supercross Championship, said, “By partnering with CSP International this year, we have quickly been able to establish strong partnerships with great brands for World Supercross here in Australia, that we know we can build long-term relationships with and deliver great value as our championship continues to go from strength to strength.

The Australian GP on the Gold Coast this year is one of the strongest we have ever had in the Championships, and these partnerships highlight our ambition to raise the profile of supercross in Australia first and foremost, with a clear intent to expand and deepen these relationships on a global stage moving forward,” McCubbin concluded.

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