Malaysian GP
Kuala Lumpur, Malaysia
Stadium Merdeka
Stadium Merdeka
Under the terms of the multi-year agreement, ASD will aggregate and distribute pre-race World Supercross racing data alongside data from other premier sports properties and global rights holders – positioning the championships in great company at the heart of the extreme sports betting market.
This collaboration marks a significant milestone for World Supercross, with fans able to engage with the sport in new and exciting ways – including placing bets and engaging in free-to-play games on race outcomes, podium positions, and other predictive elements tied to rider performance.
Tom Burwell, CEO of World Supercross said: “Working with ALT Sports Data is part of our continued drive to grow and evolve the championship to a broader audience and foster deeper fan relationships. This move not only enhances our global footprint, but it also introduces a fresh and interactive way for fans to engage with the sport. It also provides the championship with an opportunity to develop close relationships with the bookmaker community and continue to enhance our commercial operation.”
ALT Sports Data, a leader in delivering betting and fan engagement data solutions for alternative and extreme sports, brings a proven track record of connecting niche sports to global betting markets.
Todd Ballard, Co-Founder and CMO of ALT Sports Data added: “We’re excited to partner with the World Supercross Championship and help introduce the sport to an entirely new audience through dynamic betting opportunities. World Supercross is a truly global and fast-growing competition, and we’re proud to help elevate its presence on major sportsbook platforms.”
We’re excited to partner with the World Supercross Championship and help introduce the sport to an entirely new audience through dynamic betting opportunities.
The deal reinforces World Supercross’ commitment to innovation and fan engagement as it continues to expand its presence in key international markets. This follows the championship’s announcement of its biggest season yet. The 2025 season will span five continents, with four of the cities hosting World Supercross Championship racing for the very first time.