Michelin’s involvement will span event visibility, digital and broadcast content integration, fan-engagement initiatives, and marketing collaboration—showcasing the Michelin brand and high-quality supercross tyres to fans worldwide.
Scott McCubbin, Chief Commercial Officer of World Supercross, said: “We are thrilled to welcome Michelin to the World Supercross Championship. Michelin is a brand synonymous with performance, innovation, and motorsport excellence, and their commitment to enhancing both the racing product and fan experience aligns perfectly with the direction of travel for World Supercross.
“The Australian GP is set up to be one of our biggest and most dynamic rounds of this years’ Championships , and this partnership reflects our shared ambition to elevate supercross in Australia as a first step, with ambition to grow the partnership across the globe in the future.”
The Australian GP is set up to be one of our biggest and most dynamic rounds of this years’ Championships , and this partnership reflects our shared ambition to elevate supercross in Australia as a first step.
Claudia De Rose, Operational Marketing Manager (East Asia & Australia) of Michelin said: “Michelin is proud to join forces with the FIM World Supercross Championship as Official Tyre of the Australian GP. Supercross represents the highest calibre of performance, and this partnership showcases our dedication to riders, fans, and the wider motorcycle community.
“We look forward to bringing the Michelin experience to life both on and off the track in Australia.”
Michelin is proud to join forces with the FIM World Supercross Championship as Official Tyre of the Australian GP.
The partnership reinforces World Supercross’ continued commitment to delivering world-class racing, enhancing the live and digital fan experience, and collaborating with industry-leading brands that share a passion for high-performance competition and bringing a best-in-class supercross product to fans all around the world.
