World Supercross Unveils Canadian GP Collection

Created around a streetwear first, merchandise second philosophy, the new collection allows fans to show their support for World Supercross long after the final gate drop.

From Calgary-inspired graphics and Championship tributes to a debut women’s range and fresh youth designs, the Canadian GP Collection captures the event’s global perspective while making room for individual style. Produced in limited quantities, it is designed to be collected as much as worn.

Calgary Takes Centre Stage

The Calgary Vintage Wash T-Shirt is a direct tribute to the host city. Built around a premium vintage finish, the tee combines an authentic, lived-in streetwear feel with bold neon-yellow, race-inspired graphics. It is a statement piece that brings the Canadian GP’s personality into a versatile everyday staple.

The collection also honours one of the sport’s leading names with championship-inspired Cooper Webb hero-graphic T-shirts. Available in adult and kids’ sizing, the designs give fans of all ages the chance to show support for a genuine title contender. Bold, high-energy and built around the visual intensity of supercross, they bring a rider-focused edge to the range.

A New Chapter for Women’s World Supercross Style

The Canadian GP Collection introduces the first dedicated women’s range for World Supercross, released under the Sunday Moto Society label. Designed as an elevated take on moto-inspired apparel, the range embraces fashion-led, feminine colour palettes, subtle graphics and a considered combination of embroidery and print.

The Sunday Moto Society drop includes boyfriend-cut T-shirts, a cropped hoodie, mesh tote bag and bag charm. Each item moves away from standard event merchandise and towards pieces that fit naturally into a fan’s wider wardrobe. The result is expressive, considered apparel and accessories that retain their World Supercross identity without compromising on style.

Original Art, Global Perspective

Original artwork is at the heart of the range. A bespoke World Supercross camouflage print, created exclusively by South American artist Paolo Lim, makes its debut across a premium jersey and cap. Lim’s original interpretation of classic moto styling gives the Canadian Collection a distinct visual identity made specifically for this event and unavailable anywhere else.

For younger fans, the Kids Moto Crew collection brings a cool, energetic vibe to hoodies and T-shirts. Featuring custom illustrations by Australian illustrator Jordan Debney, the designs are made for young fans of all ages, combining lively characters and race-inspired attitude with easy-to-wear staples.

Collect it Before it is Gone

The Canadian GP Collection expands the World Supercross offering with a new selection of accessories. These finishing pieces are introduced as part of a broader brand direction that sees apparel as an extension of the World Supercross experience, rather than just a souvenir of it.

With strictly limited production quantities across the collection, many pieces are expected to sell out quickly. Whether choosing a Calgary Vintage Wash T-Shirt, a Paolo Lim camouflage jersey, a Sunday Moto Society essential or a Moto Crew piece for the next generation of fans, the message is simple, arrive early or you could miss out.

Visit the merchandise stands early on Race Day Saturday 8th August to secure your favourites from the limited-edition Canadian GP Collection.