Round 01
/
08 Aug
Calgary, Canada
McMahon Stadium
McMahon Stadium
A Natural Evolution for the Dirt
In the world of two-wheeled stadium racing, certain visuals are inseparable. For decades, the Monster Energy logo has been a permanent fixture on the helmets of various champions and the fairing of their bikes.
That long-standing association with supercross has now been cemented with Monster Energy joining World Supercross as the exclusive energy drink partner.
Beyond the Broadcast: What This Means for the Fan
As the Championship continues its international growth, World Supercross is introducing the excitement, intensity and spectacle of supercross to new audiences and major markets worldwide.
The partnership with Monster Energy further strengthens the Championship’s position as the global home of the sport and appeal to audiences across the world, whether they are in the grandstands or watching on their favourite device at home.
Strengthening the Global Home of the Sport
As World Supercross continues to break ground, the addition of Monster Energy adds a layer of established authenticity to the tour. The partnership bridges the gap between the sport’s heritage and its future, ensuring that as the Championship lands in new cities, it carries the same energy that fans expect.
Scott McCubbin, Chief Commercial Officer for World Supercross, said that the brand has spent decades building a genuine connection with the racing community. “As World Supercross continues to expand globally, bringing the sport to new markets and audiences, partnering with Monster Energy is a natural fit,” McCubbin said. “We share a commitment to growing supercross and engaging fans in innovative ways.”
We share a commitment to growing supercross and engaging fans in innovative ways.
David Gowland, Vice President of Motorsports – Monster Energy said: “Partnering with the FIM World Supercross Championship is an exciting opportunity for Monster Energy to further strengthen our commitment to a sport that has been part of our DNA for decades.
“World Supercross is helping take the excitement and intensity of supercross to new audiences around the world, creating new opportunities for fans to engage with the sport at the highest level.
“As the championship continues its global expansion, we’re proud to support that growth and work together to deliver unforgettable experiences for fans while contributing to the continued momentum of Supercross worldwide.”
As the championship continues its global expansion, we’re proud to support that growth and work together to deliver unforgettable experiences for fans
The Road to Calgary and Beyond
The 2026 FIM World Supercross Championship season is gathering momentum, with the gate set to drop for the opening round in Calgary on August 8th.
From the dirt in Canada to the remaining stops on the international calendar, the presence of Monster Energy will be woven into the fabric of every race as the series cross the globe from North America to Australia.
The Championship is maturing and scaling up with its most competitive team line-up, with the likes of defending champions Jason Anderson and Max Anstie confirmed.
They will compete against any already stacked line up including Cooper Webb, Christian Craig and Enzo Lopes, with more riders set to be announced.